This is a well crafted study, and greatly to be welcomed by anyone concerned for the future of our children. The complex relationship between well-being, materialism and inequality together with the sense from UK parents that nothing can be done echoes the views expressed by so many parents interviewed for the Letting Children be Children report of the independent review of the commercialisation and sexualisation of childhood. We all have a responsibility to seek ways of overcoming the sense of helplessness that parents feel in seeking to address these issues. Much can be can be facilitated by the removal of some of the barriers that seem to impede parents taking responsibility for their children’s well-being, and I was very pleased to see the UNICEF UK report setting out further measures that seek to move the argument on for government, industry and parents alike.
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